- Written by Anette Durgan
- Category: SEO
- Hits: 263
Having a great content management system that can go well with your official business site is especially helpful if you frequently look forward to making a lot of web page updates in the future. In this article are some of the most important considerations in content management systems that the best internet marketing companies make to further help their web pages increase in search engine result ranking. In the long run, incorporating what they have learned from the considerations has helped their sites increase in traffic.
Avoiding flash media for most of your website contents can help you go a long way.
Tiny Flash elements can really be helpful in augmenting your official site’s appearance. However, you should only use this feature to help you display extremely important content. This especially holds true when you are dealing with navigation menus. In this regard, you should keep in mind that search engines have not been developed enough yet to index Flash features and incorporate them in the relevance of the results.
A good CMS can support microformat data that can aid in further improving your online visibility for the search engines.
Numerous data types can have specific microformats that can greatly improve your site ranking if your CMS can adequately support the format implementation. Different types of microformats such as videos, events, recipes, organizations and businesses, products, people, and reviews have unique micro data formats that you have to examine before you can actually incorporate them in your business site.
Customization of breadcrumb navigation is a must in site construction and maintenance.
You have to make sure that your CMS system adequately supports this site construction and maintenance function. This is essential for user experience and link connectivity for web pages that are not readily found in Global navigation templates. This type of navigation may be driven by some titles as a form of default behavior. However, this should still allow for unique and keyword-focused customization as needed. Also, this navigation functionality should not create unique URL paths.
Pagination is especially important for most SEO companies if they are planning to showcase a lot of products and services for your potential market to see.
Pagination may be used to help you consolidate some link metrics on numerous product pages that will feature the same product types. If your current CMS supports tags such as the rel=next or rel=prev, this function can be extremely useful for you.
Iframes may not be considered a necessary part of your highly-optimized page.
For one thing, most of the search engines do not readily understand frames. They also cannot properly index the contents of iframes.
The XML sitemap creation function can help you save a lot of time.
There are numerous ways to help you create XML sitemaps. Therefore, it is not really considered a deal breaker if your CMS cannot produce XML sitemaps.
The rel=canonical tags is one of the tools that the best internet marketing companies utilize to help them address numerous issues related to the creation of duplicate web page contents.
This is a nice way to help you prevent duplication of content from your original web page to another. This basically specifies a certain URL path for the specific pages of contents. This can be especially useful if someone wants to track codes on the links to track campaigns. You have to make sure that the CMS that you are currently using can add the tag and customize this tag on per page level.
Hopefully, these considerations can provide you better perspective on aspects that you have to look out for when you assess the SEO friendliness level of the CMS that you are currently using. A great CMS for the best internet marketing companies can help you create a dramatic impact on the SEO performance of your site. Conversely, a poorly-performing CMS will readily kill your programs. Given these premises, you should definitely take some time to see how your CMS can directly affect your program.